BloomBaby Privacy Policy

Last Updated: 08/07/26

BloomBaby (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase products from us.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

When you visit our website or place an order, we may collect the following information:

Personal Information

  • Full name
  • Email address
  • Phone number
  • Shipping address
  • Billing address
  • Date of birth (if voluntarily provided)
  • Account login information

Order Information

  • Products purchased
  • Order history
  • Payment status
  • Delivery information
  • Customer support enquiries

Payment Information

BloomBaby does not store your full payment card information.

Payments are securely processed through trusted third-party payment providers.

2. Information Collected Automatically

When you use our website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Website pages visited
  • Time spent on pages
  • Referral website
  • Cookies and similar technologies

This information helps us improve website performance and customer experience.

3. How We Use Your Information

We use your information to:

  • Process and fulfil orders.
  • Verify payments.
  • Arrange shipping and delivery.
  • Respond to customer enquiries.
  • Provide customer support.
  • Improve our products and services.
  • Prevent fraud and unauthorised transactions.
  • Detect suspicious activity.
  • Comply with legal obligations.
  • Send promotional communications where you have chosen to receive them.

4. Marketing Communications

If you subscribe to our mailing list, we may send updates regarding:

  • New products
  • Promotions
  • Discounts
  • Special offers
  • Company announcements

You may unsubscribe from marketing communications at any time by following the unsubscribe instructions or contacting us directly.

5. Cookies

BloomBaby uses cookies and similar technologies to:

  • Remember your preferences.
  • Keep your shopping cart active.
  • Improve website functionality.
  • Analyse website traffic.
  • Personalise your shopping experience.

You may disable cookies through your browser settings, although some website features may not function correctly.

6. Sharing Your Information

BloomBaby does not sell, rent, or trade your personal information.

We may share your information only with trusted third parties necessary to operate our business, including:

  • Payment service providers
  • Courier and logistics companies
  • Website hosting providers
  • Customer support providers
  • Marketing platforms (where applicable)
  • Government authorities when required by law

All third parties are expected to protect your information appropriately.

7. Data Security

BloomBaby implements reasonable administrative, technical, and organisational measures to protect your personal information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Disclosure
  • Alteration
  • Destruction

While we strive to use commercially acceptable security measures, no method of internet transmission or electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.

8. Data Retention

We retain your information only for as long as necessary to:

  • Process your orders.
  • Provide customer support.
  • Comply with legal obligations.
  • Resolve disputes.
  • Prevent fraud.
  • Maintain business records.

When your information is no longer required, it will be securely deleted or anonymised where reasonably practicable.

9. Your Rights

Subject to applicable law, you may request to:

  • Access the personal information we hold about you.
  • Correct inaccurate or incomplete information.
  • Update your account details.
  • Request deletion of your personal information where legally permitted.
  • Withdraw consent for marketing communications.

Requests may be submitted through our customer support channels.

10. Children’s Privacy

BloomBaby products are intended for babies and children; however, our website is intended for use by adults.

We do not knowingly collect personal information directly from individuals under the age of 18.

If we become aware that personal information has been collected from a minor without appropriate consent, we will take reasonable steps to delete such information.

11. Third-Party Links

Our website may contain links to third-party websites or services.

BloomBaby is not responsible for the privacy practices or content of third-party websites. We encourage users to review the privacy policies of those websites before providing any personal information.

12. Fraud Prevention

To protect both our customers and our business, BloomBaby may use customer information to:

  • Verify identity.
  • Detect suspicious transactions.
  • Prevent payment fraud.
  • Investigate refund or authenticity claims.
  • Maintain records of fraudulent or abusive activity where permitted by law.

Where required by law or necessary to protect our legitimate business interests, relevant information may be shared with payment processors, courier services, or law enforcement authorities.

13. Changes to This Privacy Policy

BloomBaby may update this Privacy Policy from time to time.

Any changes will be posted on this page with the revised “Last Updated” date. Continued use of our website after changes are published constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact BloomBaby through our official customer support channels.